ICE 2022 doubles down on esports with Vexed Gaming

Posted by Admin April 10, 2022 in Uncategorized

British esports organisation to perform showcase throughout the tradeshow, helping spotlight the esports opportunity to the gambling industry

LONDON: April 10, 2022.

ICE 2022, the world’s largest gambling trade show returns to London this week following a 2-year absence due to Covid. Taking centre-stage at this year’s event will be a purpose-built esports arena featuring British esports organisation, Vexed Gaming, running a daily showcase.

Vexed’s pro Apex Legends team will play each day showing visitors the power of esports as a sport and as a future driver of the sports gambling industry. During the showcase, visitors will get a deep dive insight as to how esports are played and will be able to place fun bets based on real and live odds.

“Esports is the fastest growing sport and entertainment on the planet today,” said Sonny Waheed, CEO at Vexed Gaming. “It’s no surprise that the gaming industry is looking to esport to strengthen their sorts-betting offerings. Esports has a powerful and compelling commercial offering across many industry sectors, and we’re delighted to work with ICE to help show just how impactful esports can be to this industry.

ICE runs at London’s ExCel exhibition centre from April 11-14.

Show Times:
Wednesday 13th April: 12:30 – 15:30
Thursday 14th April: 10:00- 14:00
Tuesday 12th April: 12:30 – 15:30

About Ice:

The world’s leading innovation showcase for the igaming industry will make a grand return this year and we’re looking forward to reconnecting with you, our community, in a safe environment. Over three days, ICE London will help 30,000+ attendees discover the latest in gaming innovation across all sectors, brought to you by 450 of the most forward-thinking providers in the industry. The exhibition will offer an unrivalled and global platform to find new business and partnership opportunities, with more than 54 countries represented on the show floor.